5Oman Research ·
Headline findings
The landscape
Half of Oman is on Instagram, and Reels are how listings reach strangers.
Before the Reels themselves: who is on which platform in Oman, and what each Instagram format is good for.
What brokers post
What Omani brokers actually post, next to Dubai.
Every Reel in the sample was tagged with one of twelve styles. Here is how the Omani mix compares with a benchmark of Dubai agencies.
What performs
Some styles travel well past the account's usual reach. Others fall short of it.
Each Reel is scored against its own account: views divided by that account's median views. 1.0 is a typical Reel for that account, so big and small brokers compare fairly. The dot is the median, the line its 90% range. Switch between property listings and all real-estate content, and select a style to see what it is and its strongest examples.
Length and pace
How long, and how fast.
The same index, split by how long the Reel runs and how often it cuts. Then every Reel on one chart: find the outliers and play them.
Ingredients
What's in the Reels that travel.
Across every Omani Reel, the median index for each feature. Dots right of the line beat a typical Reel for their account; dots left of it fall short.
The accounts
Who we looked at.
Every account in the sample. Views per follower shows how far an account's typical Reel reaches beyond its own audience. Sort by any column.
The algorithm
What Instagram rewards in 2026.
Desk research, graded by how much we trust it. High means an official statement; low means directional industry claims.
Style catalogue
Twelve styles, and which ones a photo can make.
The styles we tagged, what each is for, whether 5Oman can build it from a broker's photos, and how it performed in Oman.
Gulf context
Local norms shape what works.
Culture, regulation and how deals actually close in the Gulf, and what agents everywhere say stops them making video.
Our styles
Where 5Oman's videos stand today.
The styles 5Oman renders now, from one Shatti Al Qurum apartment shot on a phone. Muted until you tap.
What to build
What 5Oman should build next.
Ranked by evidence and by what we can make from photos alone.
Method and sources